![]() Are you having a yard sale? Use this Classic Yard Sale Flyer Template to invite everyone! That's why you need a professionally designed flyer. Sales flyers are a cost-effective option that'll help you connect your products, services, or events with your potential customers. Use these tips to take advantage of flyer and brochure marketing on a budget so you can grow your business to new heights.Sales flyers are an effective way to market your business and must be included in your marketing campaigns. Mailing 500 brochures might not net enough sales volume to cover campaign costs, while mailing 5,000 – at a significantly-reduced price-per-piece – can yield a substantial profit now, and a lifetime of earnings later.Īny business, small to large, can take advantage of brochure and flyer marketing to foster sales growth. ![]() No matter which distribution strategy you choose, it’s important to consider your ultimate ROI. Of course, this doesn’t represent the cheapest brochure marketing you can do leave-behinds and point-of-sale displays are cheaper than direct-mail marketing and, if you can do the design and distribution yourself, you could put 5,000 brochures in the hands of potential customers for less than $400. That single brochure campaign could open the door to a total of $150,000 in sales! Now, let’s say the lifetime value of your average customer is $1,500. Consider how many of each type of brochure you’ll use throughout the year and print them all at once to minimize your investment. Brochures, for example, can be sent as direct-mailers, set out as countertop displays, and used as sales helpers during presentations. It can make more sense to print higher quantities, even if you spread their usage out over multiple campaigns. Think about your brochure and flyer marketing campaigns in terms of how much it costs to reach each prospect, the lifetime value of a customer, and your ROI. ![]() The more you print, the greater your overall cost however, your price per piece can be significantly reduced at higher quantities. The bottom line is you don’t want to skimp on printing quality however, you can take measures to minimize your investment and increase your ROI when printing flyers and brochures on a budget.
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